It's a simple tweak; but it works!
If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.
In today’s highly competitive world, developing and promoting your difference or brand is increasingly difficult, almost as difficult as it is to find adequate bartender training. There are a few companies that have done it well and have enjoyed the rewards of successful branding. For example, when you think of the Bellini, most people think of Milestone’s. The company has a great cocktail menu, yet the Bellini is their flagship cocktail, and the one that they are known for. Why is this drink so successful? Consistent quality and eye-catching presentation … you know that the drink is going to look great and taste great at the same time.
Read More »
Reintroducing Quality Cocktails – A Fresh Look at Profits Behind the Bar
Get creative! - Humans have come thus far through evolution, cocktails should be right up there with us!
Seventy-five years ago, during the Great Depression, Americans cheered and raised a glass to the repeal of prohibition. Largely viewed as a huge flop — considering that as soon as Congress banned the sale and service of alcohol, consumption rose to record levels (though just how much it increased is tough to judge as “gangsters” didn’t find it prudent to report their sales to the government) — there are lessons to be learned from the “noble experiment,” which can be applied to the recession we face today.
Read More »