Tag Archives: The Keg

Branding – Not just for Cattle.

It's a simple tweak; but it works!

It's a simple tweak; but it works!

If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.

In today’s highly competitive world, developing and promoting your difference or brand is increasingly difficult, almost as difficult as it is to find adequate bartender training. There are a few companies that have done it well and have enjoyed the rewards of successful branding. For example, when you think of the Bellini, most people think of Milestone’s. The company has a great cocktail menu, yet the Bellini is their flagship cocktail, and the one that they are known for. Why is this drink so successful? Consistent quality and eye-catching presentation … you know that the drink is going to look great and taste great at the same time.

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