Bitters; the salt and pepper of the drink world!
I’ve been bartending for longer than I can remember and, to be honest, it was years before I ever opened a bottle of bitters.
While working in Australia I was introduced to bitters as one of the ingredients in the hangover cure trifecta — lemon, lime and bitters. Made with lemonade (or 7Up to those of us who live in North America), lime cordial and the magic “bitters,” this elixir is used to settle the stomach.
Fresh ingredients blow powdered mix out of the water!
While the environmental movement is at the forefront of public conscience, more and more bars are making an effort to go green with their daily business practices. I’m sure you’ve heard all the popular catch phases: renewable energy, carbon neutral footprint and the uber-popular green is the new black.
What does this have to do with operating my restaurant or bar you ask?
First of all, it’s important to identify the difference between a green cocktail and the absurdity of the healthy cocktail. Ordering up a martini made with pomegranate liqueur is not going to earn you any points in the antioxidant cup. Cocktails are supposed to be a little bit naughty anyways…
It starts with the understanding that operating a sustainable bar or restaurant is easier than you think, not to mention the opportunities to save money and increase margins. Making each business decision with the environment in mind is rewarding in many ways: socially, economically and environmentally.
The Caesar; the quintessential Canadian cocktail.
As I sit here writing this article and enjoying the last days of summer, I’m thinking of things that are distinctly Canadian. A few come to mind – long weekends at the cottage, The Tragically Hip, maple syrup, and the Caesar.
There’s no question that Canadians are lovers of the savoury Caesar cocktail. As a nation, we consume three hundred million Caesars a year, which roughly means 10 per man, woman and child. This quintessential Canadian cocktail was born nearly 40 years ago when a man named Walter Chell was saddled with inventing a signature house cocktail for an Italian restaurant being built in the Weston Hotel in Calgary.
The Cucumber Collins was a hit among the experienced bartenders.
There are many bartenders who noticeably carry around an attitude in which they really don’t care about the quality of the experience or drink they are serving their client; this needs to change.
The Four Seasons Hotel, located at 21 Avenue Road in the heart of downtown Toronto, has made and been able to maintain a name for themselves based on their admirable customer service and notable cocktail menu.
On Wednesday, August 25, 2010, BartenderOne was asked to create an interactive bartender training program and team building workshop for the bartenders at The Four Seasons Hotel to help, provide in depth bartender training, open the minds of the staff of all the amazing possibilities within their menu, and of course to start to change the way cocktails are being formulated. Kick out the powdered barmix!
It's like sending someone to race a car who doesn't know how to drive.... Lacking bartender training is absolutely detrimental to a business !
Do you have unexplained losses in liquor or wine, in draught beer… in all three? If your restaurant is like most hospitality concepts, chances are your current bartender training is based on generations of bartenders who may not have been fully trained themselves. Most restaurants open with meticulous operational guidelines for how drinks are prepared, with detailed recipe lists that must be strictly adhered to along with opening and closing procedures, weekly checklists for cleanliness and follow up procedures. Does this sound familiar? Maybe it’s a distant memory…
What usually follows can be likened to a game of broken telephone, where each generation of bartenders passes on an adapted interpretation of your original training message. In the hospitality industry where employee turnover rates are commonly 50%-66% per year, it doesn’t take long before your original training standards are barely recognizable.
It's a simple tweak; but it works!
If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.
In today’s highly competitive world, developing and promoting your difference or brand is increasingly difficult, almost as difficult as it is to find adequate bartender training. There are a few companies that have done it well and have enjoyed the rewards of successful branding. For example, when you think of the Bellini, most people think of Milestone’s. The company has a great cocktail menu, yet the Bellini is their flagship cocktail, and the one that they are known for. Why is this drink so successful? Consistent quality and eye-catching presentation … you know that the drink is going to look great and taste great at the same time.
Keep the salt on the outside of the glass; nobody can indulge in a great cocktail when it tastes like they are drinking ocean water!
As a Canadian, when I think of tequila I get flashbacks of an all-inclusive vacation in Mexico with a hangover. To most of us, it’s simply a shot that gets thrown back with a lick of salt and a squeeze of citrus fruit to kill the after taste. All of that is about to change…
Tequila is one of the more versatile spirits. It’s diverse and its great depth of flavour makes it a natural ingredient for cocktails. Despite a massive worldwide tequila shortage in 2000 and the resulting increase in price as supplies diminished, tequila remains one of the premier spirits on any bar south of the border. While vodka still reigns supreme as the number one spirit sold, the cosmopolitan falls a distant second to the margarita which is the world’s most popular cocktail, and has been for years.
Once you have a fresh sour, you will never go back to barmix!
With the diversity of liqueurs on the market today it is possible to make a drink taste like virtually anything. Distillers have made it easy for mixologists to shape the profile of a drink. With base flavours like vanilla, cacao and hazelnut, it’s no wonder drinks like the Crispy Crunch shooter are consistently popular. I often wonder how long it will take before we see a chocolate martini dessert, where the kitchen begins to mimic the flavours being produced on the bar instead of the other way around. Perhaps the service of fusion dishes in traditional bar glassware like wraps in oversized shooter glasses and dessert mousses in martini glasses is an indication that it’s already
happening.
Yes, you can have a cocktail and indulge in healthy antioxidants at the same time!
There’s no doubt that the Far East has heavily influenced our health conscious way of thinking in North America. There’s something exotic about thousands of years of tradition and total body health that the Asian philosophy offers. From Tai Chi and Chai Teas (say that 5 times fast) to fresh ginger root, echinacea and other holistic and alternative remedies, we’re embracing eastern culture in both Canada and the United States like never before. Dr. Andrew Romanelli of the Sports Performance Centres says 75 per cent of his patients are looking to acupuncture as an alternative and less invasive form of treatment. What does this have to do with cocktail culture you ask? How about this for alternative medicine…
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Reintroducing Quality Cocktails – A Fresh Look at Profits Behind the Bar
Get creative! - Humans have come thus far through evolution, cocktails should be right up there with us!
Seventy-five years ago, during the Great Depression, Americans cheered and raised a glass to the repeal of prohibition. Largely viewed as a huge flop — considering that as soon as Congress banned the sale and service of alcohol, consumption rose to record levels (though just how much it increased is tough to judge as “gangsters” didn’t find it prudent to report their sales to the government) — there are lessons to be learned from the “noble experiment,” which can be applied to the recession we face today.
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