As a Canadian, when I think of tequila I get flashbacks of an all-inclusive vacation in Mexico with a hangover. To most of us, it’s simply a shot that gets thrown back with a lick of salt and a squeeze of citrus fruit to kill the after taste. All of that is about to change…
Tequila is one of the more versatile spirits. It’s diverse and its great depth of flavour makes it a natural ingredient for cocktails. Despite a massive worldwide tequila shortage in 2000 and the resulting increase in price as supplies diminished, tequila remains one of the premier spirits on any bar south of the border. While vodka still reigns supreme as the number one spirit sold, the cosmopolitan falls a distant second to the margarita which is the world’s most popular cocktail, and has been for years.
Irregular Service Ethics.
Yes, PLEASE.
Remember every time Norm walked into the bar on Cheers, the entire bar would call out in unison “NORM!” It didn’t matter who was behind the bar, they knew what he drank, and it was ready and waiting for him as he assumed his position at the end of the bar. Norm embodied the “regular,” the men and women who frequent your establishment regularly. They are the ones who more often than not, tip well, and don’t ask for any special kind of service. In many cases they are the types who spend thousands a year in your establishment. They are the cornerstones of your business, you certainly can’t afford to lose them, so the question clearly is how do you keep them and how do you get more of them?
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