Do People Drink More in the Winter?

A recent study from the University of Pittsburgh has proven that we do in fact drink more when we’re cold. Not only that, but it’s also been proven that people who live in colder places drink more alcohol than those who live in warmer places.

Researchers have noticed that there’s a correlation between temperatures + hours of sunlight, and how much alcohol people consume. This is because alcohol increases the blood flow to the skin’s surface, which helps to warm us up when we’re cold. So if you’ve ever felt that warm sensation after having a drink, now you know it’s not all in your head and there’s science to back it up.

It can be difficult living somewhere with a harsh winter climate, but at least it’s a great time to be a bartender!

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