I’m Melting…I’m Melting…Into What?…

As we known ice’s composition is quite simple-  frozen water, however its effect is much more complex when added to a beverage. Ice of course brings a chill to your cocktail and if used correctly can open up a spirit’s flavour profile. Consequently, if used incorrectly it can dilute a cocktail or spirit.

But what if ice has much more to offer than just its typical purpose? What if it is used as a garnish, an advertisement or a gimmick? An American company based out of Los Angelas called “West Coast Ice Provisions“, has taken ordinary ice cubes to a whole new level. With the help of robots and engeneering software, “West Coast Ice Provisions” created logos and shapes that can go on or inside ice cubes that fit your specific glassware. To learn more about ice’s effects and ways to use it properly and creatively click here…to enroll in a BartenderOne course. Next time you look into your glass, take notice of your ice and what it’s melting into or around! Cheers!