It's a simple tweak; but it works!
If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.
In today’s highly competitive world, developing and promoting your difference or brand is increasingly difficult, almost as difficult as it is to find adequate bartender training. There are a few companies that have done it well and have enjoyed the rewards of successful branding. For example, when you think of the Bellini, most people think of Milestone’s. The company has a great cocktail menu, yet the Bellini is their flagship cocktail, and the one that they are known for. Why is this drink so successful? Consistent quality and eye-catching presentation … you know that the drink is going to look great and taste great at the same time.
Can you afford to train… Can you afford not to?
It's like sending someone to race a car who doesn't know how to drive.... Lacking bartender training is absolutely detrimental to a business !
Do you have unexplained losses in liquor or wine, in draught beer… in all three? If your restaurant is like most hospitality concepts, chances are your current bartender training is based on generations of bartenders who may not have been fully trained themselves. Most restaurants open with meticulous operational guidelines for how drinks are prepared, with detailed recipe lists that must be strictly adhered to along with opening and closing procedures, weekly checklists for cleanliness and follow up procedures. Does this sound familiar? Maybe it’s a distant memory…
What usually follows can be likened to a game of broken telephone, where each generation of bartenders passes on an adapted interpretation of your original training message. In the hospitality industry where employee turnover rates are commonly 50%-66% per year, it doesn’t take long before your original training standards are barely recognizable.
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