Social networking is full of endless opportunities for your establishment
Social Networking has a lot in common with the operation of restaurants and bars every day. In fact, before Facebook and Twitter came along, most social networking happened in bars… but it was done verbally instead of through text comments and posts. Everywhere you look, you see Facebook and Twitter. Have you dismissed it as “something that the young people do?” Running a successful social networking campaign is tricky, there are lots of ways to waste your time and money, but if you work it properly it can add value to your business and bring people through your doors. I hope this piece will provide some clarity and direction for what you and your staff should and shouldn’t be doing with social networks like Facebook, Twitter and youTube.
Where has all Your Profit Gone?
Your money is flying away; you'd better catch it!
2011 is going to be an amazing year. The economy is coming out of a recession, people are opening their wallets again, and sales outlooks are all positive for the next 12 months. 2011 will also be a banner year in terms of opportunities to invest in your business. At times like these, traditional service industry staff turnover rates of 50%-65% plummet; and the employees in your bar are more loyal than ever before.
This column will be a four part directive for making your bar more profitable through systems and training. I’ll give you techniques and numbers that will make your bar more profitable… Guaranteed. In this issue, I’ll be discussing commonly overlooked areas where your bar is bleeding money. In the next issue I’ll tackle the importance of training your staff to stay ahead of industry trends so you’re offering beverage products and service that will make your guests come back for more with cash in hand… read on!
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