Cocktails with colour draw your guests' attention, making them more likely to try something new!
From the classic long island iced tea to start off your evening, to a warm and comforting blueberry tea after a good meal, tea flavoured cocktails have been around for forever. The recent surge in popularity of green tea, coupled with the fact that teas are included on more and more cocktail menus, is a great indication that we’re all about to get a healthy dose of antioxidants. In North America, high quality tea products are now more accessible than ever. With its highly publicized health benefits, wholesale tea sales have grown more than 600 per cent in the last 15 years. Trailblazing restauranteurs are noticing the trends from the Far East and incorporating what was once considered a very ceremonial ingredient into today’s cocktail revolution. Matcha is one of the latest types of tea to hit the Canadian marketplace. Don’t feel bad if you’ve never heard of it, few people, or bartenders for that matter, have. With both Starbucks and Booster Juice recently adding matcha to their menus, it won’t be long before it’s a household name. Just know that matcha is the new chai, and it’s a buzzword that may just turn the industry on its ear.
Branding – Not just for Cattle.
It's a simple tweak; but it works!
If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.
In today’s highly competitive world, developing and promoting your difference or brand is increasingly difficult, almost as difficult as it is to find adequate bartender training. There are a few companies that have done it well and have enjoyed the rewards of successful branding. For example, when you think of the Bellini, most people think of Milestone’s. The company has a great cocktail menu, yet the Bellini is their flagship cocktail, and the one that they are known for. Why is this drink so successful? Consistent quality and eye-catching presentation … you know that the drink is going to look great and taste great at the same time.
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