Yes, you can have a cocktail and indulge in healthy antioxidants at the same time!
There’s no doubt that the Far East has heavily influenced our health conscious way of thinking in North America. There’s something exotic about thousands of years of tradition and total body health that the Asian philosophy offers. From Tai Chi and Chai Teas (say that 5 times fast) to fresh ginger root, echinacea and other holistic and alternative remedies, we’re embracing eastern culture in both Canada and the United States like never before. Dr. Andrew Romanelli of the Sports Performance Centres says 75 per cent of his patients are looking to acupuncture as an alternative and less invasive form of treatment. What does this have to do with cocktail culture you ask? How about this for alternative medicine…
In recent months, many spirit and liqueur manufacturers have taken notice of the trend and the cocktail marketplace is now starting to see new and exciting Asian inspired creations. Although some may consider it a stretch to believe that drinking a martini could be a health conscious decision, having yourself a Green-teani will certainly offer you more healthy benefits than your average rye and coke. Consider that green tea offers tremendous amounts of antioxidants, which have both anti-aging properties and aid in the prevention of disease.
Canadian spirit manufacturer Corby’s recently raised the bar with the introduction of their new brightly coloured and exotic tasting Euphoria line of liqueurs. Asian pear, gink guava and pomegranate have become popular martini flavours. According to Daniel Lundberg, Corby’s senior brand manager, these products are opening new markets for them.
Corby’s isn’t alone. Trailblazers like Miles Karakesevic, of the Californian Micro- distillery Charbay, recently launched green tea infused vodka to add to the growing list of vodka infusions now available. Karakesevic’s Green Tea Vodka is flavoured with the extractions of four Chinese green tea varieties; all blended in a style similar to the way perfume is created.
Suntory International and Allied Domecq Spirits introduced ZEN Green Tea Liqueur to the U.S. market in 2005. It is a blend of the finest Japanese green tea leaves, premium herbs and natural flavours. Meldea Green Tea Liqueur was released by PMA, and is a good cocktail mixer which doubles as an alternative aperitif. It seems like there are no shortage of followers as spirit manufacturers align themselves to keep on top of the latest trends.
Barristas have long known the popularity of teas. After water, tea is the second most widely consumed beverage on the planet. Despite the popularity of teas elsewhere, the North American obsession with coffee has left little room in the marketplace for exclusive tea houses, however, most upscale coffee houses will offer a wide range of teas. Starbucks has found great success with their Chai Teas and Tazo® Green Iced Tea – a blend of Chinese green tea lightly sweetened and shaken with ice.
With all of these options available it’s hard to know how to create a great drink that will balance the dry taste of tea with spirit or liqueur while exciting your guests and satisfying their discerning palates. Although the basics of cocktail synergy suggest that a well-trained bartender balances sweet and sour when creating a custom cocktail, in this case, we’re balancing sweet and dry. Teas will produce a similar dry feel on your tongue to that of a red wine that’s high in tannins. While you may find it difficult to get your hands on some of these spirits and liqueurs north of the border, Mixology Canada Inc. has come up with a non-alcoholic bar friendly solution in the form of Tea Fuzions – a line of unsweetened tea concentrates including green tea, earl grey, orange pekoe, chai and matcha.
Scott Megit, president, Mixology Canada Inc., says the line of tea concentrates were custom blended to allow the tea to be mixed with alcohol. They were created in recognition of a huge resurgence in teas as a cocktail or smoothie base in restaurants, cafés and martini bars.
While I don’t recommend you rely on the anti-aging properties of the Green-teani as your personal fountain of youth, it does make for a tasty beverage, which will appeal to an increasingly curious consumer base. Keep your eyes open for new trends from the Far East… next month I’ll be writing about matcha, a new trend that the food and beverage industry will undoubtedly be eating (and drinking) up in no time!
Until the next blog, keep training your bartenders and “Raising the Bar” in your place of business because if you don’t, someone else will!
Ingredients:
Ice
1 ounce Tea Fuzions Green Tea concentrate
2 ounces Absolut Mandrin Vodka 1/2 ounce Grand Marnier
1/2 ounce 1883 Cane Sugar simple syrup
Orange twist
Method: Add Absolut Mandarin Vodka, Grand Marnier, Tea Fuzions Green Tea Concentrate and simple syrup to a cocktail shaker. (If you like a dryer martini, reduce the amount of simple syrup. Try starting with 1/4oz of simple syrup and sweeten to taste.) Shake vigorously 4-5 times to insure that the cocktail is properly mixed and chilled. Strain into a chilled martini glass and garnish with an orange twist.
Branding – Not just for Cattle.
It's a simple tweak; but it works!
If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.
In today’s highly competitive world, developing and promoting your difference or brand is increasingly difficult, almost as difficult as it is to find adequate bartender training. There are a few companies that have done it well and have enjoyed the rewards of successful branding. For example, when you think of the Bellini, most people think of Milestone’s. The company has a great cocktail menu, yet the Bellini is their flagship cocktail, and the one that they are known for. Why is this drink so successful? Consistent quality and eye-catching presentation … you know that the drink is going to look great and taste great at the same time.
To that end, it’s worth noting that 76 per cent of all purchases are made at the first place we think of in a given category – that might be McDonald’s for burgers, Tim Hortons for coffee (two brands that have based their success around consistency). If you are to earn a position in the minds of your prospects and customers, you must firmly and consistently establish your
difference.
So how do you do it? This part is tricky, and sadly there is no overnight key to success. Branding and association takes time, but that doesn’t mean that you shouldn’t do it, in fact, it means that you must do it now! You may choose to be known for having the coldest beer, or cocktails made with the freshest ingredients, or making a drink using a method that makes it uniquely your own. Deciding what you want to be known for is the easy part, making the commitment to stand behind your decision is considerably harder.
At the Bier Markt, located on the Esplanade in Toronto, they have made a commitment to have a huge variety of premium beer, over 100 brands from 24 countries. They impeccably maintain their draught system to ensure that you get the best beer every time you come in. They understand that maintaining the number one position in the minds of beer drinkers is paramount to their success. In short, they stand by their commitment.
The Keg Restaurant is well-known for keg-sized cocktails, most notably, the Caesar. Over time they have created an association between this uniquely Canadian cocktail and their brand, and wisely so, Canadians consume over 30 million Caesars annually. They are so passionate (and well-known) for this drink that they have concocted their very own Keg Caesar Mix version of Clamato juice, to put their own unique stamp on the cocktail that makes it almost impossible to replicate.
Each of these concepts made the choice to do one thing better than everybody else. This is not lip service in their training, they live their brands. This doesn’t mean that you have to be the best in the country or the best in the world (although a commitment like that would work wonders for any brand). It just means that you are going to provide the best beer, cocktail, service, or combination in your specific market. Trying to be everything to everyone quite often results in mediocrity across the board. Do one thing really well and consistently and your guests will come back for it again and again. Pick your area of expertise or focus and own it! I recently heard that the secret to success in any business is to do the things that others aren’t willing to do. The choice is yours. Until next time keep ‘raising the bar’ in your establishment, because if you don’t, someone else will!