Archive for December, 2010

Regulars – The Life Blood of your Business!

Friday, December 31st, 2010
Cheers is a fairly good example of keeping your regulars. Everyone knew everyones name - It was almost a family!

Cheers is a fairly good example of keeping your regulars. Everyone knew everyones name - It was almost a family!

Most bars have a small group of regular clientele that frequent their establishment. They are the loyal clients who, more often than not, tip well and don’t ask for any special kind of service. In many cases they are the types who spend thousands a year in your bar or restaurant. They are the cornerstones of your business, you certainly can’t afford to lose them, so the question clearly is how do you keep them and how do you get more of them?

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Where has all Your Profit Gone?

Thursday, December 30th, 2010
Your money is flying away; you'd better catch it!

Your money is flying away; you'd better catch it!

2011 is going to be an amazing year. The economy is coming out of a recession, people are opening their wallets again, and sales outlooks are all positive for the next 12 months. 2011 will also be a banner year in terms of opportunities to invest in your business. At times like these, traditional service industry staff turnover rates of 50%-65% plummet; and the employees in your bar are more loyal than ever before.

This column will be a four part directive for making your bar more profitable through systems and training. I’ll give you techniques and numbers that will make your bar more profitable… Guaranteed. In this issue, I’ll be discussing commonly overlooked areas where your bar is bleeding money. In the next issue I’ll tackle the importance of training your staff to stay ahead of industry trends so you’re offering beverage products and service that will make your guests come back for more with cash in hand… read on!

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Social Networking for Bars… Are Facebook and Twitter right for your bar?

Tuesday, December 28th, 2010
Social networking is full of endless opportunities for your establishment

Social networking is full of endless opportunities for your establishment

Social Networking has a lot in common with the operation of restaurants and bars every day. In fact, before Facebook and Twitter came along, most social networking happened in bars… but it was done verbally instead of through text comments and posts. Everywhere you look, you see Facebook and Twitter. Have you dismissed it as “something that the young people do?” Running a successful social networking campaign is tricky, there are lots of ways to waste your time and money, but if you work it properly it can add value to your business and bring people through your doors. I hope this piece will provide some clarity and direction for what you and your staff should and shouldn’t be doing with social networks like Facebook, Twitter and youTube.

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Moving up to Cocktails!

Friday, December 17th, 2010
Would you rather receive the tip from a Rum & Coke ($4) or a $10 Cocktail? Be the difference between an 'Order taker' and a 'Mixologist'.

Would you rather receive the tip from a Rum & Coke ($4) or a $10 Cocktail? Be the difference between an 'Order taker' and a 'Mixologist'.

Vodka sodas and Gin and tonics are fine, but as Canada starts making a move to catch up with the cocktail epicentres of the world, it’s time to take a serious look at your cocktail offering. Many restaurants are still stuck in the late 1990’s Martini cocktail phase, where drinks full of liqueurs and postmix juices, served in oversized martini glasses. Those days are gone, and the cocktails that are replacing those juicy martinis are elegant, sophisticated drinks, full of flavour and ripe with profitability.

We have all heard of suggestive selling, but few servers practice, many simply fall into the rut of being an order taker. It’s worth noting over 50% of drinkers are unaware of price at the time that they place the order, and that over 60% of guests will take the advice or recommendation of a server or bartender. so taking your guests from a Vodka and Cranberry to a Cosmopolitan should really be a piece of cake. The ingredients hardly differ at all, simply decrease the amount of Cranberry and add a splash of orange liqueur. The cost differential is minimal but your opportunity to sell the end product for a premium is tremendous.

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2010 Year in Review

Thursday, December 16th, 2010
The noted and extremely simple Sazerac.

The noted and extremely simple Sazerac.

It is a very exciting time to be in the bar business. There have been few times since the repeal of Prohibition that cocktails have been at the forefront of the media and the public conscience, backed by bartenders who are now considering themselves Mixologists and Bar Chefs.

Classic cocktails are back in a big way across the country. Led by great cocktail bars from the St. John Alehouse in the east to Clives Classic Lounge in Victoria on the left coast, passionate mixologists are taking a fresh approach to cocktails. It’s not just in the privately owned cocktail bars either. Major chains across the country are adopting new (and old) cocktails, techniques like muddling fresh fruits and herbs, and looking at their beverage programs differently than we did when big juicy martinis were all the rage.

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Forgotten Classic Cocktails: The Gimlet!

Wednesday, December 8th, 2010
The Gimlet aka Gene Snyder on the rocks.

The Gimlet aka Gene Snyder on the rocks.

Once as popular as the Martini or Manhattan the mighty Gimlet is often overlooked by modern cocktailians. On several occasions I have even received a Martini with cocktail onions(Gibson) upon ordering a Gimlet. Two simple ingredients combine to make something much more. A juniper-citrus aroma, through the sweet and sour mid palate, and a long lingering finish. Hard to beat for a serious slake. If you have the means please make your own lime cordial, it really makes a difference. Recipes follow. Gimlet 1 / Scurvy 0

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TFL 4…Flair in the City

Wednesday, December 8th, 2010

photo.jpgThe Toronto Flair League’s biggest competition to date was clearly TFL#3 as competitors from across the world got together to take part in the event.

Following TFL#3, the promoters got together and decided that there needed to be some changes to the direction that the league was headed in.

There have been many different up-start flair bartending groups or organizations over the years, and they all had one thing in common. The FBA, or Flair Bartending Association, which is the governing body in the world of flair bartending. This meant that each organization could host competitions, and could ask the FBA to judge, as they are currently the standard for how all of the major flair bartending competitions are judged.

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Flair and the City… of Toronto!

Wednesday, December 1st, 2010
Toronto Flair League #2 August 31st 2010

Toronto Flair League #2 August 31st 2010

On the heels of a very successful first competition, the Toronto Flair League was thinking bigger and better for TFL#2 which was to take place on August 31st 2010.

The roster for the second flair bartending competition had grown from 22, to 29 bartenders.  Much like TFL#1, there were two divisions; amateur, and advanced.  Amateur competitors would receive three minutes of show time, and the advanced competitors would perform for four. Both amateur and advanced competitors were required to create two cocktails; one with working flair, and one with exhibition flair.

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